Atlantic-Pacific, a name that will sound very familiar if you’re in any way interested in the blogging world. A lot has changed for the fashionable lady behind this superstar blog since the first time we talked, but one thing remained the same – Blair is still the friendly, down-to-earth person from a couple of years ago. Nowadays her blog is considered as one of the most popular places to go to on the world wide web, and after features in Vogue and collaborations with Coach she’s become a huge style inspiration for many women out there. I couldn’t resist, and had to ask Blair some new questions about the changes in her life.
A lot has changed since 2010. Your blog has grown tremendously – how did that all happen?
I don’t think there was any one moment that I remember. I have been blogging for a long time- over two and half years now, so for me it has felt more like a steady climb. Along the way there were a lot of different blogging communities, features and social media traffic that helped me to grow my ‘numbers’. While I think that I have grown in terms of traffic and followers I am still very critical of the site. I still spend time everyday thinking of how to improve it. It is a project that I don’t think will ever feel complete or done. I feel so lucky to have such kind and thoughtful readers – it is my audience who pushes me to always try to improve.
Did you feel overwhelmed by it all?
I take everything one day at a time. Still having a full time job and blogging can feel tremendously overwhelming at times. I do it because I love it – and when it is not longer fun and personally rewarding it will be time to bring Atlantic-Pacific to an end.
You moved to New York for a new job. What do you do now?
The move to NYC has been a long time coming. I am from the east coast and NYC is the hub of retail. With both me and my boyfriend, Andrew, working in fashion and retail we knew that once one of us got a great opportunity back east we would both move. Andrew ended up getting an incredible opportunity so we took the plunge. I made the very tough decision to leave the Gap family and am now consulting at Tory Burch. It feels great to be closer to family and long-time friends. While I miss San Francisco dearly, I was ready for a change.
San Francisco is an incredible city, full of really unique and innovative people. I miss SF each and every day but I am also ready for a new adventure and a new challenge. New York is way faster paced and has energy unlike any other city. I am looking forward to seasons, seeing my family more and all the networking and retail opportunities NY holds.
Bit by bit. I learn something new all the time – which is why I love blogging. There is so much to learn and with technology and fashion always changing no two days look the same. The business side is tough to tackle, but I have a firm strategy about the types of brands I want to work with, the types of partnerships/collaborations that excite me and how often I want to engage in true ‘business’.
Is there ever a downside to blogging these days for you? If so, how do you deal with that?
There is a downside to everything – but hopefully the positives always outweigh the negatives. It is hard to juggle my job and blogging – especially when I so badly want to succeed at both. I find the biggest downside to blogging for me is that it is always there. Between instagram, facebook, pinterest, twitter and the actual blog it is hard for me to turn it off and focus. I am trying really hard to live in the moment right now instead of multitasking and allowing myself to be pulled in ten different directions. My new motto is ‘Wherever you are be all there’. I will let you know how it goes haha!
It is authentic and true to who you are as a blogger. Collaborating with a brand is about both parties meeting their objectives. In the beginning of any project I really try to understand what the brand wants out of working with me. From there I can then make suggestions of how I can achieve that goal they are looking for while staying true to the site. I say no to a lot…and unfortunately sometimes a brand and I cannot reach an agreement or see eye to eye. That is totally fine. In the end I want to be happy with the collaboration and feel that is a natural fit for me AND I want the brand to be happy. If I can’t see a viable way to make that work- it just isn’t meant to be!
Do you think blogging will remain an important part of the fashion industry in the way that it is now?
I think blogging will evolve and maybe morph into something slightly different- but yes I think the essence of blogging will remain. In five years I don’t see myself blogging the way I am now. Atlantic-Pacific will not exist, but I will have hopefully grown both as a taste maker and a professional and will be influencing the fashion and retail world in a new way.