The top bloggers of this world are blessed with a lot of things: the best collaborations, the fanciest clothes, the most readers and the best boyfriends (or how would you call someone that follows you around to fashion events and is always willing to take your picture?). We all visit their wildly successful blogs on a daily basis, often to see what fancy thing they’re doing this week, what continent they’re traveling to the next and you yourself have probably pondered about what they’ve done to deserve it all. Well, I’m sure most of them worked pretty hard to get where they are today – so this article won’t be about the fact if top bloggers deserve their success. No, it’ll be about if you can still stand to look at them after seeing them in every magazine, on every billboard or in every collaboration. Is there such a thing as blogger boredom?
Blogging became so huge because of the way the reader could relate to the blogger – the audience trusts the blogger’s opinion when they recommend a brand, the blogger often feels like a “friend” (just one you’ve never talked to and simply watch pictures of online) and blogging has a more authentic approach than magazines. Thanks to bloggers, fashion suddenly became an accessible world, and everyone could be a part of it! Or at least, it seemed that way. In the infinite blogging sea, the truth is that there are only a select few who always get picked (kind of like the popular girls in high school) to work with or represent a brand. Who can blame the brand? They’re just going for the one with the big numbers. Who can blame the blogger? You wouldn’t say no to Louis Vuitton. The question is: do these collaborations still have an effect on the audience when they see the same bloggers popping up everywhere, collaborating with different brands time and time again? Should they limit themselves to a certain number of collaborations to keep it believable? I’m not sure. I’ll admit, it’s a bit unfair to make such a statement – since no one, blogger or not, is devoted to one brand (we’re all consumers that like to shop around). Yet, I can’t help but feel a bit bored when I see another collaboration with the same blogger, and most of all the same approach.
Conclusion? There’s no doubt in my mind that bloggers and brands can create a successful, fun collaboration – there’s enough proof that it’s possible – but keeping things fresh and original is key if you want to keep the audience’s interest and genuine attention, something a lot of brands claim to be looking for. Make the reader want to “like” or share your collaboration content, not because they can win a thousand dollar shopping spree but because the content is stunningly beautiful or witty. Blogger success is a double-edged sword: all that hard work got you to the top and gave you more exposure, but does it also mean giving up a part of your audience and authenticity?
picture via STREETFSN