There’s nothing more attractive than the right scent. It’s what attracts us to other people, what makes us like one person more than the other – even if we’re not fully aware of it. For you guys, that’s where Diesel comes in. Diesel is launching a new perfume for men called Fuel For Life Spirit and you can be one of the first ones to try it out. Keep your eyes and nose open for the promo team in Brussels on the 12th of July and Antwerp on the 13th. There will be dancers, and of course – Fuel For Life. If you’re ready to spice up your summer, I’d suggest you go and check out the action. #AREYOUALIVE?